Obviously, this is a major sponsorship opportunity for companies looking to make a global splash. AS Roma also clearly wants to build its brand internationally, a smart move. Could this be an opportunity for a US-based company to take advantage of the growing popularity of soccer (football)?
Gatorade Responds in Real Time to LeBron Cramping
Gatorade made a big splash in the social media world after game one of the NBA finals, (not so) subtly reminding everyone that LeBron prefers “to drink other stuff.”
@ryanbkoo The person cramping wasn't our client. Our athletes can take the heat.— Gatorade (@Gatorade) June 6, 2014
Powerade had a pretty solid response after LeBron powered back with an impressive performance and a victory in game two. Brand chatter on social media is always fun to watch.
The Washington Redskins nickname has been in the media a lot recently, and it will be interesting to see how the NFL and commissioner Roger Goodell react after the ad from the Yocha Dege Wintun Nation ran last night.