Navigate Research

Industry Insights

As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. This blog shares our knowledge and insights on current events in the sports business, marketing and sponsorship worlds.

Navigate Research Appoints Alexa (Linger) Huchingson as Chief Revenue Officer to Fuel Growth

Navigate Research - Wednesday, September 11, 2019

Navigate Research Appoints Alexa (Linger) Huchingson 
as Chief Revenue Officer to Fuel Growth

CHICAGO, IL. – September 11, 2019 – Navigate Research, a trusted advisor to leading brands and organizations in sports and entertainment, today announced the promotion of Alexa (Linger) Huchingson as the company’s Chief Revenue Officer (CRO). In this newly created role, Huchingson will be steering sales efforts of the organization.  She will oversee business development, sales strategy and client experience. 

Over the last four years, Huchingson served as Vice President of Business Development at Navigate. Through Huchingson's dedication to deepening relationships, she consistently excelled beyond her sales goals and grew business by over +300%. Before Navigate, Huchingson spent four years at IMG College managing all partner activation, as well as new business development. 

“Alexa has every trait you want in a CRO. She’s smart, hard-working, thoughtful, and people gravitate towards her in rooms big and small,” said Jeff Nelson, President of Navigate Research.  “What’s even more crucial for a business like ours – she has a genuine desire to listen to our clients, craft solutions that will help them succeed, and then contribute to the work as our team delivers.”

“From the day Alexa joined Navigate, she has been an integral part of our evolution from research firm to strategic consultancy, and we are thrilled to have her leading our sales efforts.”

About Navigate Research

Navigate Research is a trusted advisor to leading brands and organizations in sports and entertainment. We are experts in applying business intelligence - through our research and analytics – to measure and value marketing investments, guide major decisions and create strategic partnerships.

Based in Chicago, Navigate provides clients with the insights and consultation necessary to achieve their objectives through best-in-class capabilities. Navigate has measured the impact and ROI of hundreds of sponsorship deals and has valued billions of dollars in sponsorship transactions on behalf of brands, properties, universities and agencies.