USA Fencing sought the help of Navigate Research to assess the fair market value of several sponsorship packages, from Overall Title Sponsor to smaller event packages.
USA Fencing utilized The Sponsorship Navigator™, Navigate’s online proprietary tool, to evaluate each package and provided recommendations on how to sell the packages moving forward.
Navigate provided a short report detailing the fair market value and suggested price for each sponsorship package, which would assist USA Fencing in accurately pricing their sponsorship packages moving forward.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.”Andy Carroll
VP of Corporate Partnerships, Real Salt Lake