Southwest Airlines sought the help of Navigate Research in order to understand and measure the effectiveness of each of its sponsorships packages.
Southwest purchased Navigate’s online proprietary tool, The Sponsorship Navigator™, which allowed Southwest to evaluate their current and potential sponsorships. The Navigator measured a number of elements, such as– TV, radio, online, social media, signage, hospitality and earned media.
The Navigator allowed Southwest to calculate the fair market value for each of its current and potential sponsorships. In turn, Southwest was able to quickly asses the performance of its packages, as well as evaluate any potential sponsorship opportunities.
“Navigate advised NACMA on sponsorship inventory pricing, inventory offerings, and assisted in the over-all sponsorship strategic plan. With the navigate partnership, NACMA saw over a 150% increase in its corporate partner program. AJ Maestas and his team were a wonderful group to work with. Navigate was vital in NACMA’s sponsorship advancements. ”Eric Buskirk
National Association of Collegiate Administrators