Navigate Research
Maple Leaf Sports and Entertainment

Maple Leaf Sports and Entertainment

Objectives:
Maple Leaf Sports and Entertainment sought the help of Navigate Research to measure the impact of a jersey sponsorship, distinct from the impact it achieves via the stadium naming rights relationship.
Solution:
Navigate designed and executed a Sponsorship Impact & ROI Study for and MLS Club comparing and contrasting the impact of the sponsorship between fans who are aware versus the general population of the local region.
Results:
The club was able to renew its relationship with the sponsor for a record fee, in part due to the detailed feedback received from Navigate’s research.
“Attn: Sports Properties - Check out AJ Maestas and @Navigate_Res...The work they are doing is changing the face of #sportsbiz” via Twitter: @BlainSkinner Blain Skinner, Executive Director of Corporate Sponsorships, LA Lakers