Navigate Research
Major League Soccer

Major League Soccer

Objectives:
MLS retained Navigate Research to understand the customer perspective on its strengths and weaknesses.
Solution:
Navigate completed fan studies with more than 6,500 season ticket holders from all 15 MLS clubs, assessing season ticket holders’ experiences, behaviors, interests and purchase barriers.
Results:
Navigate analyzed and reported findings to the League office and to each MLS club to provide individualized and comparative insights. The League and clubs used the information to make critical decisions for the season ticket renewal period, including offering referral programs and making changes to seating configurations.
“Having third party credible proof that we are providing a 5 to 1 ROI for our sponsors not only benefits the sponsor, it actually saves the lives of children and makes America a safer place for children to live.” Ward Leber Founder, Child Safety Network