Navigate Research
ESPN

ESPN

Objectives:
ESPN sought the help of Navigate Research to assess the effectiveness of a Scotts Home and Garden partnership.
Solution:
Navigate conducted a sponsorship and qualitative research study on behalf of ESPN. The study consisted of online panel interviews with MLB viewers and non-viewers. It also featured in-home app based interviews, which were tracked real-time during selected broadcasts.
Results:
ESPN and Scotts received unbiased feedback about the MLB partnership. The qualitative work provided never before seen insights into the viewing audience and its engagement with the sponsor and the property while viewing on TV.
“Navigate advised NACMA on sponsorship inventory pricing, inventory offerings, and assisted in the over-all sponsorship strategic plan. With the navigate partnership, NACMA saw over a 150% increase in its corporate partner program. AJ Maestas and his team were a wonderful group to work with. Navigate was vital in NACMA’s sponsorship advancements. ” Eric Buskirk National Association of Collegiate Administrators